Ten Kate Racing have announced this morning that Italian crisp giant Pata will continue to be title sponsor of their World Superbike and Supersport efforts for the next two seasons after seeing a sales increase of four per cent.

The move has no doubt been helped by Michael Van Der Mark’s 2014 WSS crown and it is thought his promotion into the WSBK team could be announced this weekend as part of a parade lap at Assen British Superbikes.

“We are very happy to renew our partnership with Honda and the team for 2015 and 2016. While this is a commercial relationship with very clear benefits to our organisation, the team has a fantastic family atmosphere,” said Pata’s Remo Gobbi.

“We are a family-run business and this creates an ideal environment within the World Superbike paddock for us to entertain our customers and guests. We have enjoyed some very special moments with this team, including an unforgettable weekend in Imola this year when Jonathan Rea scored a double SBK win and Lorenzo Zanetti took a memorable Supersport victory.

“And Michael van der Mark’s World Championship victory in Jerez two weeks ago was a fantastic achievement for everyone involved. We look forward to further success with Honda and the team in the future.”