Insurance giants Bennetts is back as title sponsor for the British Superbike series after signing a new three-year deal.

Bennetts began its association with the Championship in 2005 when they first committed to title sponsorship for four years, before continuing their presence within the sport through team and rider partnerships.

“I am delighted to announce the return of Bennetts as the title sponsor of the British Superbike Championship. It is a partnership which resonates with our loyal fans and will evokes memories of some of the big battles between BSB greats including our current champion Shane Byrne, also the last Bennetts BSB title-winner in 2008, and the likes of Ryuichi Kiyonari and Gregorio Lavilla,” said series boss Stuart Higgs.

“Bennetts have always been a strong supporter of our sport and motorcycling in general, which makes them the perfect partner to our championship. We are looking forward to working with the team at Bennetts who share the same passion as our teams, riders and supporters to further strengthen our position as the biggest motorsport championship in the UK.”