The launch of ‘No Room for Error’, described as a brand new high-stakes documentary series promoting this year’s TT, is the latest in the biggest torrent of publicity this great event has ever experienced and follows the Government’s announcement of it’s ambitious plans.
While not quite matching F1s multimillion ‘Drive To Survive’ in their torrent of money it is described as giving unrivalled behind the scenes access described as “On-track rivalries and otherwise unseen battles of the heart with the riders constantly weighing up risk and reward against a backdrop of family life and, perhaps, ultimate loss” on ITV4 and ITVX plus the TTs own live streaming platform TT+.
John McGuiness, Peter Hickman, Michael Dunlop and Dean Harrison to name but a few are, it is said, going to give a unique and unfiltered look into the life of a TT racer starting tonight at 9pm. Irresistable!
It follows a controversial article in the Sunday Times with the headline “Death on Two Wheels” which, despite the attention grabbing title, devotes seven pages to the remarkable history of this unique event.
And while not hiding from the dangers of this 37.75 mile circuit it does pose an answer the question “Why do riders keep coming back for more?” And a number of riders, including the like of Peter Hickman, do answer the question as do family members who have suffered.
It is written by Pheobe Luckhurst, a respected journalist in national media which has not always been kind to the TT, and has been described as ‘well balanced’ by those close to the TT such as Paul Phillips and Gary Thompson who have played a large part in improving the safety in recent times. Despite the headline an article of fairness and scale rarely reaches a world famous newspaper.
Perhaps most important is the 52 page announcement by the IoM Department of Enterprise and it’s plans for the Island in which motorsport features prominently and, in particular, a vision for the TT which proclaims.
“The long term vision for the TT is to be ‘a world class entertainment brand based around the world’s most accessible and visceral motor sport event engaging a loyal and international fan base.’
Written by Mark Lewin, Chief Officer of the Department with whom Paul Phillips works closely, it promises:
- Delivery of a new 10 race TT schedule designed to ensure the best sporting narrative , engagement and entertainment vand to best compliment travel and accommodation capacity and provision.
- Reform of the TT race organisation to ensure greater resilience , professionalism and sustainability.
- Continued delivery of the Global Digital First Broadcast Strategy …. Including the TTs
first commissioned documentary series ‘No Room For Error’
- Delivery of the TT sales strategy including the refinement of our sponsorship and
licensing portfolio seeking partners that align our values and who can help us achieve our vision through an activation first approach.
- Deliver key commercial tenders …. designed to drive £16m worth of additional income
between now and 2028.
- Working with the race organiser to establish and maintain a clear and articulated
safety management system ….. ensuring we continually strive for the highest
- Delivery of the centenary Manx Grand Prix in collaboration with the Manx Motor Cycle
Club including a range of special celebratory events.