Rock Oil, one of the industry's leading manufacturers of high quality oil and lubricants, has announced a new, two-year associate-level partnership with the MCE Insurance British Superbike Championship.
Under the terms of the agreement with series commercial rights holder MotorSport Vision, Rock Oil will receive a range of branding, experiential, hospitality and marketing rights at each MCE BSB event, as well as an association with MSV's rapidly-expanding track days division.
Rock Oil has a long-standing presence in the British Championship paddock dating back over three decades, and has worked with legendary title-winners Jamie Whitham, John Reynolds and Steve Hislop, and some of the series' pioneering teams including Fast Orange Yamaha and Team Green Kawasaki. This will be the first time Rock Oil has had official partnership status within the Championship.
The North West-based family-owned business, established in 1928, has already worked in conjunction with the key manufacturers at the pinnacle of competition.
Greg Hewitt Managing Director, Rock Oil said: "We are thrilled to be able to announce a commercial partnership with MSV and the British Superbike series. The series is one of, if not the finest, motorcycle race series in the world.
"Rock Oil has a long standing support of motorcycle racing in all its forms and this major partnership which is the largest in our history, shows our commitment to supporting top class motorsport. Our lubricants have long enjoyed favour within the motorsport arena and our commercial partnership with the series will hopefully allow this to continue whilst promoting the brand to an even greater audience."
Series Director Stuart Higgs commented: "I am delighted to announce this new two year partnership with Rock Oil, an established British manufacturer with a long-standing history of supporting racing in the UK. Rock Oil's high-performing products, combined with their commitment to the sport, make them a fitting partner to our Championship for the new season and hopefully for many more in the future."
