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BSB announces new insurance partner after Bennetts departure

Ian Hopgood Photography

Following the departure of long-term title sponsor Bennetts from BSB, the championship has announced a new insurance partner ahead of the 2026 season.

Carole Nash – which has been around motorcycle racing for several years with partnerships with Jonathan Rea and Jake Dixon – has joined with BSB for the 2026 season, but not as a direct replacement for Bennetts.

Bennetts was title sponsor of BSB from 2018 until the end of the 2025 season after which it announced it would be leaving its position in the series before the start of the 2026 season.

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But Carole Nash joins as the championship’s official insurance partner, rather than as title sponsor to the series.

The new partnership will see Carole Nash provide fan experiences for customers including VIP hospitality, VIP grid walks, safety car and pillion laps, as well as opportunities to take part in parade laps at select rounds of the 2026 season. Plus, the insurance broker will be involved in a new BSB Track Days by MSVT activity, putting people on-track on their own bike at four of the series venues – Brands Hatch, Donington Park, Cadwell Park, and Oulton Park – on dates from April to September.

“I am delighted to welcome Carole Nash as our exclusive official insurance partner of the British Superbike Championship as we celebrate our landmark 30th anniversary season this year,” said British Superbike Championship Series Director Stuart Higgs.

“We look forward to working together with Carole Nash to deliver this new partnership, ensuring that their customers have some of the best experiences BSB has to offer throughout the 2026 season.”

Daniel Nield, Associate Director at Carole Nash, added: “We are thrilled to be the official insurance partner of the British Superbike Championship. 

“The series plays an important role in the racing calendar, and we’re proud to support the riders and teams as the Championship celebrates its 30th anniversary, while giving our customers the chance to experience the thrill of track riding. We look forward to working with BSB to deliver a memorable and successful season ahead.”

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