Bennetts will no longer be the title sponsor of BSB in 2026, it has announced.
Bennetts first entered BSB as the series’ title sponsor in 2005, but its most recent stint as title sponsor of Britain’s premier motorcycle racing series began in 2018 when it took over from MCE.
The eight seasons Bennetts has been title sponsor of BSB since then have seen seven riders crowned champion, Kyle Ryde the only champion to successfully defend the title in that period when he clinched the 2025 crown last October.
The insurance company announced the end of its current deal to be the title sponsor of the championship in a social media post on 5 January 2026.
“After over a decade of support, Bennetts will not be continuing as title sponsor of the British Superbike Championship in 2026,” the statement reads.
“Over hundreds of race weekends, we've proudly delivered thousands of unforgettable customer experiences. We've brought fans closer to the action than ever before, and we're incredibly proud of the memories we've helped create.”
It continues: “Our passion for racing remains as strong as ever. Supporting riders, teams, and events has always been part of our DNA. So don't be surprised if you see us trackside or at an event near you very soon.
“Thank you once again to the incredible MSV team, Racesafe marshals, medics, photographers, broadcasters, and race teams who we have worked with over the years.
“Have a safe and successful season.”
BSB has not yet issued a statement on Bennetts’ departure, nor announced a replacement title sponsor. The 2026 BSB will mark the 30th anniversary of the series, and is due to begin on 1–3 May at Oulton Park, while the first preseason test is scheduled for 3–4 April at Donington.










