PBM Ducati will continue with Hager as its title sponsor in the 2026 BSB season.
The team already announced Scott Redding will remain aboard its Ducati Panigale V4 R in the 2026 BSB season towards the end of last year. Continuing with Hager means the PBM team’s title sponsor will remain unchanged for the third successive season.
“As we enter our 30th year in racing, we are proud to once again have Hager as our title sponsor,” said PBM co-owner Jordan Bird.
“Reaching this milestone together is a big moment for our team. Both Frank [Bird, co-owner] and I are incredibly proud to continue our father’s legacy.
“While the team has evolved over the years, the core values and championship-winning mind-set he instilled in us remains unchanged.
“Hager has played a crucial role in our history and remains an integral part of our future. We extend our sincere thanks to Bruce and the entire Hager team for their continued trust and belief in our programme.
“As the new season approaches, we look forward to seeing you all trackside as we battle it out to get our hands on our tenth championship title.”
Bruce Davies, Managing Director at Hager, added: “We are proud that we will continue our relationship with PBM and extend one of the longest team sponsorships in British Superbike Championship history.
“We expect that this anniversary season will be a big year for everyone involved and as the team’s title partner, we are excited to get started.
“We have celebrated big milestones together including during last season, Hager’s 70th anniversary at Assen and the team’s achievement of 150 BSB race wins, and the joint goal is obvious - to continue that success this year!
“Being part of the most successful team in BSB history and giving Hager guests a VIP experience with PBM throughout the season, always creates unforgettable memories.
“We know that the team have winning pedigree and with a proven champion in Scott Redding, we are looking ahead to another successful season for Hager PBM Racing.”
The 2026 BSB season is due to start on 2–4 May at Oulton Park. The first official preseason test is scheduled for 3–4 April at Donington Park.
