Ducati's CEO, Claudio Domenicalli, sees the upcoming changes to MotoGP as an opportunity for the Italian manufacturer.
In the coming years, MotoGP will undergo significant changes on and off the track that are set to shape the sport for a wider audience.
Liberty Media have taken over MotoGP, with the idea of being able to push the sport to a wider audience around the world.
As well as the new technical rules that will come into action at the start of the 2027 MotoGP season. With the reduction in aero and technical devices, as well as the return to 850cc engines.
Ducati's CEO, Claudio Domenicalli, sees these two factors as a great opportunity for the sport and the Italian manufacturer, even if his teams must give up technology that they founded.
"It will be a big challenge for us," Domenicalli said, according to Speedweek.com
"With the current configuration – I'm talking about the aerodynamics and the ride height device – we've earned our place as leaders. We brought these technologies into the championship. If you remove these things, everyone will start from scratch."
Domenicalli also insisted that Ducati will not rest on its laurels despite dominating the series since the 2021 season.
"Winning a lot creates a difficult situation because people get used to it," he added.
"It's important to maintain the right approach. If you want to be successful in the long run, you have to approach every challenge as if the first victory were still ahead. That's not easy. But Gigi [Dall'Igna] and his team are preparing everything very intensively.
"We're looking forward to this era in which motorcycles are used that, in theory, improve racing and the show. If that happens, it will be good for everyone."
With Liberty Media's entry into MotoGP, the sport could take a major step forward in terms of marketing and reach.
"It's a really exciting moment," he stated.
"We see ourselves not just as a motorcycle manufacturer but also as an entertainment company. So, everything couldn't be better. The sport has grown significantly in recent years thanks to the joint efforts of manufacturers, Dorna, and everyone involved."
