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Bagger is better | MSVR to bring big, brash King of the Baggers to Europe

King of the Baggers [credit - MotoAmerica]

The larger-than-life ‘King of the Baggers’ series will be coming across the pond from the United States to Europe next year after MSVR was confirmed as promoters.

The hit motorcycle racing series, comprising of unconventionally huge ‘Bagger’ models from Harley-Davidson and Indian Motorcycles, has developed something of a cult following since making its bow in 2020.

Originally intended as a one-off special event at Laguna Seca, the widespread global attention led to a three-round series joining the MotoAmerica programme the following year. The series has continued to grow ever since and now comprises 14 races, while this year’s series features the likes of ex-GP favourite Jeremy McWilliams and ex-BritishSSP rider James Rispoli.


Its popularity means a European-based spin-off will debut next year after MSVR inked a deal with MotoAmerica to become series promoters.

“The growth of the MotoAmerica King Of The Baggers series has been phenomenal and its popularity has brought a lot of new spectators to our championship and in turn a lot of those also become Superbike fans,” said MotoAmerica President Wayne Rainey. 

“Our relationship with MotorSport Vision Racing and Stuart Higgs makes them the perfect partner to help us get the MotoAmerica King Of The Baggers to European race fans.”

MSVR Bennetts BSB Series Director Stuart Higgs, added: "I have watched with great interest as the MotoAmerica King of the Baggers series has captured the attention of fans, the motorcycle industry and the media alike across the USA, with its totally unique, seen to be believed motorsport spectacle. 

“I am confident that we can develop the series to a new European audience and replicate the success already achieved.”

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