A brand new team will compete in The British Superbike Championship 2008. TENA For Men Honda will challenge in all three racing categories of the ’08 season. The team is backed by a major new sponsor in Superbikes, TENA for Men, which will support three riders throughout the season:
Rider No. 33 - Tristan Palmer – competing in the British Superbike Championship
Rider No. 27 - Michael Howarth - competing for British Superbike Cup
Rider No. 51 – Jay Dunn - as Superstock rider

The 2008 TENA For Men Honda team will ride Honda CBR 1000RR machines as used by the Stobart Honda team in 2007. The team is bullish about its chances in all three racing categories, “Our goal is for regular podium finishes in both the Championship and Cup series,” said Michael Howarth.

The new racing outfit launches from the foundations of Team Howarth Racing which featured privateer Michael Howarth during the 2007 season. Michael spectacularly crashed and shattered his leg whilst qualifying at Brands early on in the 2007 season. Whilst out of action, the team quickly found a replacement in Tristan Palmer, 25, who flew back from Daytona after competing in the AMA Superbike series.

Tristan ended up cruising the privateer title after an immaculate series of rides taking the British Superbike Cup with 426 points, 53 points clear of nearest rival James Buckingham. He is one of the few riders to have competed in both the AMA and British Superbike Championship.

Michael’s crash and subsequent injury brought about a complete change in the rider’s attitude to life. “Racing bikes is risky,” says Michael. “You do all you can to mitigate that risk, but it still exists. My health is very important to me, and time off last season gave me plenty of time to contemplate.”