Eurosport have agreed a new long term partnership with MotorSport Vision, rights holders of the MCE British Superbike Championship, to extend their deal past its original 2015 term to the end of the 2020 season. The deal renews exclusive TV and digital worldwide rights for coverage of all rounds of the BSB championship live and in HD in all Eurosport’s markets.
The new agreement increases live coverage of the premier and support classes in the UK specifically, extending to Saturday’s qualifying sessions which will see both the established three stage MCE BSB knockout qualifying and the Motorpoint British Supersport sprint race broadcast live and in HD.
“Eurosport is well known as the Home of Bikes particularly in the UK and MCE BSB has been the cornerstone of that programming for some time. They understand bike racing and the series, have a strong, growing and loyal viewing audience and they understand how we want the series to grow,” said MCE British Superbikes Series Directorl, Stuart Higgs.
“In addition, being part of the Eurosport family means we now have a far wider global distribution, including the USA through Discovery Velocity. Overseas markets are a key consideration for us and it is an area we want to grow over the term of this deal.”