MotoGP and World Superbike owners Bridgepoint have today announced they are to bring the two series under one umbrella and it appears that Dorna ringmaster Carmelo Ezpeleta will run the show.
They will be integrated within the Dorna Sports group but managed as separate events with a view to enhancing the two distinct championships. The objective is to apparently to allow both series to develop and enhance their championship personalities, retaining their leadership positions in the arena of world motorcycle road racing. WSBK, with its focus on production-based racing, and MotoGP with its focus on prototype racing.
At the same time, both championships will benefit from joint marketing and commercial strategies. Infront has been appointed as marketing partner and global advisor to both championships.
"We’re very excited to have the two top motorcycle road racing series under one roof. We fully expect to develop and strengthen the distinct nature of both MotoGP and WorldSBK as separate properties and remain committed to working with teams and manufacturers, circuit owners, sponsors and broadcasters to give fans the best experience yet," said Ezpeleta.