MotoGP and Formula One cross paths as Pramac and Alpine sign a partnership for 2025.
The French sports car brand, Alpine, has partnered with the Prima Pramac Racing MotoGP Team for the 2025 season.
Ahead of Pramac Racings' first launch with Yamaha on the 31st of January, they have announced a monumental deal with Alpine. The brand that is already present in Formula One and the World Endurance Championship will make its way into MotoGP this season.
It is unknown how prominent of a sponsor Alpine will be on the Pramac Yamaha machines or how much they will influence their 2025 colours and livery.
Paolo Campinoti, Team Principal, Prima Pramac Yamaha MotoGP: “I am very proud of the start of this collaboration with Alpine, a historic brand that is now also a major player in F1 and WEC.
"This is the first time that a manufacturer present in the world’s premier racing series has made such an important entry into MotoGP, and the fact that it has chosen Prima Pramac Yamaha MotoGP to do so is proof of what we have built over these years.
"Pramac Racing and Alpine are two realities that live competition in a dynamic, fresh and enthusiastic way, united by a passion for challenges.”
Antonino Labate, Director of Sales, Marketing and Customer Experience, Alpine: “In addition to Formula 1 and the World Endurance Championship, Alpine is strengthening its presence in Motorsport by becoming involved in the MotoGP World Championship, alongside the Prima Pramac Yamaha MotoGP team.
"This alliance will create new experiences for customers and fans passionate about motorsport. Alpine and Prima Pramac Yamaha MotoGP share common values, of course, but more importantly, the same spirit; the passion for performance.”