Bikesport News has beaten the likes of MTV UK, the Daily Mail and World Wrestling Entertainment in the Social Brands 100 report for 2013.
We bagged 46th place in the publishing and media section of the industry-standard report, which ranks all UK brands on their interactivity using Twitter, Facebook and YouTube and were sent this little trophy of an Alessi-style man with a BA Baracus-style necklace.
To give it some context, brands such as MSN, The Guardian, Trip Advisor and heat were only a couple of points ahead.
"I'm really pleased with this. It makes all the work we put into social media worth something, and I must say a big thank you to Janine Clark, without whom I wouldn't have bothered with facebook in the first place and this is mostly down to her continuing hard work," said BSN's David Miller.