Bennetts has signed a new deal to title sponsor the British Superbike Championship after agreeing terms with series promoter MotorSport Vision Racing (MSVR) for at least a further two years (2021-2022).
The motorcycle insurance specialist has a long history with the incredibly exciting and popular series, supporting riders, teams and becoming title sponsor for the first time from 2005 to 2008, and then again in 2018. This fresh agreement sees Bennetts becomes the most dedicated title sponsor in the 25-year history of British Superbikes.
Fans at every venue across the 11 championship rounds will be able to engage with Bennetts in a variety of exciting ways as well as the brand benefitting from huge exposure from the extensive live and highlights coverage shown on Eurosport and the free-to-air Quest channels.
Managing Director of Bennetts, Vince Chaney, said: “It made perfect sense for Bennetts to continue its association with MSVR and the British Superbike Championship. The partnership provides Bennetts with an exciting opportunity to really be at the heart of a huge community of motorcyclists and motorcycle fans while simultaneously supporting British motorcycle racing.
“With Bennetts Rewards, we have a unique proposition available to all riders and racing fans and we will work closely with BSB to create incredible experiences and exclusive opportunities so our Rewards members can help get more from motorcycling.”