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Pirelli sign new, five-year deal with British Superbikes

Pirelli will again be spec-tyre supplier for the Bennetts British Superbike Championship, having signed a renewed deal with the series organiser for a further five years.

In addition to the deal, Pirelli has confirmed the appointment of Protyre Motorsport as Tyre Service Partner in the BSB paddock. The two companies have a long-standing relationship in supplying tyres for four-wheel racing activities, including British GT, British F3, GT Cup, Ferrari Challenge, European GT4, Gulf 12hr Race, Porsche Club and Time Attack.

The announcement of the renewed BSB partnership comes following a competitive tender process in which Pirelli successfully retained the contract it has held since 2008.


The company will continue to supply tyres for 200 competitors, one of the largest tyre service operations in the world.

Every British Superbike round necessitates 4,000 tyres taken to cover dry, wet and intermediate conditions for each of the seven classes. A dedicated team of 12 tyre fitters service the teams’ requirements, out of four articulated trucks within the Pirelli service area.

“The Bennetts British Superbike Championship continues to go from strength to strength and the way in which they overcame the significant challenges of 2020 was particularly impressive, so it is with great pleasure that we continue our relationship with the series,” said Pirelli head cheese Jim Worland.

“We’ve been working with the organisers, teams and riders alongside our World Superbike development structure since 2008 and are looking to strengthen that process further.

“In Protyre, we have a partner that may be new to the BSB paddock but who are renowned in our four wheel motorsport operations. We will be looking to take our level of logistics and service to another level.”

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