Tyre manufacturer Pirelli has increased its sponsorship package to become the presenting sponsor for the British Superbike Championship, making it the British Superbike Championship in association with Pirelli...

Since Pirelli’s revolutionary move in World and British Superbike, a one make tyre rule has been adopted by all top level motorcycle racing events enabling riders and teams to compete on a more level playing field. To this background the British Superbike Championship maintains its position as the World’s most competitive and best supported domestic motorcycle racing series.  
 
Gianmarco Spigolon, Director of Pirelli Moto in the UK commented, “Our relationship with the British Superbike Championship has been a success from day one, we are really happy to have increased our partnership and presence in this arena and now we can’t wait to see race one at Brands Hatch.

"Racing has always been a key factor for Pirelli, our motto, we race what we sell and sell what we race, reflects the fact that everything learned on track is used to produce better road tyres for our customers.”