Rich Energy's return to the British Superbike paddock goes deeper than we first believed.
After recent cryptic posts from Rich Energy surrounding a potential return to the British Superbike paddock, there has been a twist to the tale.
It seems that a social media post from the 24th of January flew under the radar of many. Rich Energy announced their return to the British Superbike paddock with a post on their X account.
The energy drink company will partner with the C&L Fairburn Properties/Look Forward Racing for the 2025 British Superbike Championship.
Team Owner, Chris Fairburn, said: "Rich Energy is an exciting British brand that have been involved in motorbikes for many years at the TT, Macau Grand Prix and BSB. I'm excited to work with them as they take on the big boys in the energy drink market and we do the same on the track in British Superbikes and in Road Racing. This partnership offers enormous synergy."
Rich Energy CEO William Storey said: "I've known Chris for a number of years & admire his passion & investment in superbike racing. He has built a fantastic team of people and as we grow Rich Energy globally I feel they are the perfect partners for us on two wheels with a similar David v Goliath philosophy. The scope of this partnership excites me and I'm looking forward to working with C & L Fairburn Properties Look Forward Racing in 2025 and beyond."
As well as their sponsorship of the C&L Fairburn Properties/Look Forward Racing it seems that Rich Energy will be the lead sponsor of Juho Kantola for the 2025 British Supersport Championship.
